Privacy & Cookie Notice

This notice applies to Synonym-operated marketing, landing, and campaign pages where it is displayed, including relevant pages for Bitkit and Pubky. It does not apply to tracking inside the Bitkit app or the signed-in Pubky app.

Advertising and analytics technologies

We use analytics tags, advertising pixels, cookies, and similar technologies (including server-side conversion measurement) to measure website usage, understand campaign performance, and optimize advertising. Depending on the page, these tools may be provided by Google, Meta, X, TikTok, and other analytics or advertising providers.

These providers may process:

• IP address and approximate location
• Browser, device, and operating-system information
• Page URL, referrer, and campaign parameters
• Cookie or advertising identifiers
• Date and time of the visit
• Generic website actions, such as viewing a page, starting or completing a quiz, or clicking a download or other call-to-action button

We may receive analytics and campaign reports from these providers.

Information we do not send through these tools

We do not intentionally send advertising providers:

• Bitkit wallet activity, addresses, balances, transactions, Lightning information, private keys, or recovery phrases
• Pubky private keys, credentials, handles, posts, social graph, or user-owned content
• Individual quiz answers, free-text responses, or exact quiz results
• Names, email addresses, or phone numbers for advertising matching

We do not use customer lists, advanced matching, or similar identity-matching features unless separately disclosed and approved. We do not combine website advertising data with activity inside the Bitkit app or signed-in Pubky app.

Cookie categories

• Necessary. Required for the page to function, maintain security, and remember your privacy choices. These cannot normally be disabled.
• Analytics. Help us understand page usage and performance, such as page visits and generic interactions (we use Umami, a privacy-focused analytics tool).
• Advertising and measurement. Help us measure advertising campaigns, attribute visits or actions to campaigns, optimize advertising, and create permitted retargeting audiences.

Your choices

Where required by law (for example in the EEA, United Kingdom, or Switzerland), non-essential analytics and advertising technologies are not activated without your prior consent. In other regions these technologies may be active by default, with notice and the ability to opt out at any time. In all regions you can accept, reject, or manage these technologies through the cookie banner or the Cookie settings link, and you may change or withdraw your consent at any time. Rejecting non-essential technologies will not prevent you from using the page. You can also manage personalized-advertising settings directly through the relevant advertising providers.

Your choices are remembered for a limited period and may be requested again when this notice or our technologies change.

First-party storage

If you arrive via an ad link with campaign parameters (UTM or click IDs), those tags are cached in your browser’s sessionStorage so we can attribute the visit to the right campaign, and deleted when you close the tab. Your consent choice is stored in localStorage so we can honor it on return visits, and a small functional cookie remembers your approximate country so we can apply the correct regional consent rules.

First-party measurement

Separately from the third-party tools above, we keep our own aggregate usage counters — for example how many visitors saw a page, started or completed a quiz, or clicked a button, broken down by campaign parameters and by approximate country. These counts are collected without cookies or similar identifiers and are not linked to any individual or profile. The approximate country is derived from the network request at the time; only the two-letter country code is kept as part of a count, and your IP address is not stored. We also count, in aggregate, the choices made in the cookie banner so we can measure how much activity our consent-gated tools do not see.

Leaderboard

If you choose to submit your name to the leaderboard, that display name and your score are stored on our server. This is entirely optional. The quiz works without it.

US state privacy rights — Do Not Sell or Share

Under the California Consumer Privacy Act (CCPA/CPRA) and similar US state laws, sharing website-interaction data with advertising providers for cross-context behavioral advertising may be considered “selling” or “sharing” personal information. You can opt out at any time:

• Do Not Sell or Share My Personal Information — opens the privacy choices panel; turn off “Advertising and measurement.”
• We honor the Global Privacy Control (GPC) browser signal as a valid opt-out of sharing for advertising purposes.

We do not knowingly sell or share the personal information of consumers under 16 years of age, and we do not use sensitive personal information for purposes requiring a right to limit under the CPRA.

Retention and international processing

We do not maintain our own database of personal advertising profiles. Analytics and advertising providers may retain technical and event data according to our configured settings and their applicable terms and policies. Some providers may process information outside your country; where required, appropriate safeguards will be used for international transfers.

Contact

Questions about this notice or our use of advertising and analytics technologies may be sent to Synonym Software at info@synonym.to.